Accounting & Invoicing

Good books are less about software and more about habit: every sale, expense and transfer categorized once a week, receipts kept, and accounts reconciled every month. The right tool makes that habit cheap. For most owners that means one accounting app connected to the business bank account, with invoices sent from the same place so payments match up automatically.

If you only send a few invoices a month, a simple invoicing app may be enough until you hire a bookkeeper. Once you have payroll, inventory or sales tax in several states, a full double-entry system pays for itself. The IRS recordkeeping page at the bottom explains what you actually have to keep and for how long.

Accounting software

  • QuickBooks Online

    Widely used small-business accounting with bank feeds, invoicing and reports.

    quickbooks.intuit.com
  • Xero

    Cloud accounting with strong bank reconciliation and a large add-on marketplace.

    xero.com
  • FreshBooks

    Accounting built around invoices, time tracking and client projects.

    freshbooks.com
  • Wave

    Simple accounting and invoicing aimed at the smallest businesses.

    waveapps.com
  • Zoho Books

    Accounting that ties into the rest of the Zoho business apps.

    zoho.com
  • Sage Accounting

    Accounting and payroll software from a long-established vendor.

    sage.com
  • Akaunting

    Open-source accounting you can use online or host yourself.

    akaunting.com
  • Manager.io

    Free desktop accounting app with a paid cloud edition.

    manager.io

Invoices, quotes & client billing

  • Invoice Ninja

    Open-source invoicing, quotes and client portal.

    invoiceninja.com
  • Bonsai

    Proposals, contracts and invoices bundled for freelancers.

    hellobonsai.com
  • HoneyBook

    Client management, proposals and payments for service businesses.

    honeybook.com
  • Invoice Simple

    Quick invoice and estimate maker for phone or desktop.

    invoicesimple.com

Expenses & receipts

  • Expensify

    Snap receipts and turn them into expense reports.

    expensify.com
  • Dext

    Receipt and bill capture that feeds into your accounting app.

    dext.com
  • Ramp

    Corporate cards and expense management for growing teams.

    ramp.com
  • Brex

    Business cards, spend controls and expense tracking.

    brex.com

Bookkeeping help & rules

  • Pilot

    Outsourced bookkeeping and tax services for startups.

    pilot.com
  • IRS Recordkeeping

    Official guide to which business records to keep and for how long.

    irs.gov

How to choose

  • Ask your tax preparer which software they already work with; sharing access to the same system saves hours every spring.
  • Look for automatic bank feeds and rules that categorize repeating transactions. That is where most of the time savings come from.
  • If you sell physical products, check inventory and cost-of-goods features before you commit; adding them later can mean switching apps.
  • Invoices should support online payment links. Clients pay faster when they can pay by card or ACH from the email.
  • Export your data at least once a year (CSV or PDF reports) so you are never locked in to one vendor.

Frequently asked questions

What is the difference between bookkeeping and accounting software?

In practice the same apps do both. Bookkeeping is the day-to-day recording of transactions; accounting adds reports such as profit and loss and balance sheet, plus tax preparation. Small-business apps cover both for most owners.

How long should I keep business records?

The IRS generally asks you to keep records that support your tax return for at least three years, and longer in some situations such as employment tax records (four years) or unreported income. See the IRS recordkeeping page for the full rules.

Can I use a spreadsheet instead?

Yes, many sole proprietors start with a spreadsheet. It becomes error-prone once you have many transactions, multiple accounts or employees, which is when dedicated software is worth it.

Cash or accrual accounting?

Most very small businesses use the cash method, recording income when received and expenses when paid. Businesses with inventory or larger revenue may need accrual. Ask a tax professional about your situation.

Descriptions are written by ShopStart and are not endorsements. Features and prices change; confirm details on each provider's official site. Something missing or out of date? Tell us.

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